Who today does not have a printer at home. Their prices are becoming more affordable and operating costs lower. Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc.
But still, such home printers are far behind the professional equipment used in professional printers. Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers. Printed roll, solvent, water, anhydrous - long to exchange. The quality of such printouts is higher, which entails the obvious higher costs of printing itself.
Inkjet printers are highly usable. Printouts made using this type of printers have vivid and clear colors, which is why they are bought by the most specialized photocopying and printing facilities. Such service outlets make a large number of printouts every day, and therefore their owners want to be sure that their devices will not cause any problems during their tasks. I must admit that inkjet printers give them a lot of pleasure and they become the best advertisers of this kind of printers by ordering more and more of them. They look for different models and additional accessories.
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?